You didn't come this far to feel like this
I work with executives, founders, entrepreneurs, and business owners on the professional challenges and the personal ones behind them. Because they're rarely unrelated. Coaching, strategy, and AI advisory, depending on what you need.
If you’d like to live & work with more
Break out of the status quo & blaze your own trail
Foundfully helps high-achievers get unstuck, take the lead in their life and work and fulfill their potential through personalized, action-oriented, wholehearted coaching.
Allowing you to believe in yourself, break free from the status quo to blaze your own unique path and make a real impact.
Start feeling aligned. Stop wasting your precious time on what doesn’t serve you
By failing to prioritize your own needs and not being in alignment personally and professionally, you may struggle with dissatisfaction, uncertainty and guilt. Feeling like you are not doing enough, not succeeding and not reaching your full potential. This can leave you exhausted, frustrated and unclear about where you want to go and how to get there.
Let’s create a way forward that really works, cultivate courageous personal leadership in your life & work and build careers, teams and businesses that thrive & make a real impact.
Real change happens when strategy meets the human behind it.
Whether you're leading a team, running a business, or navigating what's next, this is where the work gets real.
1:1 Coaching
For executives, founders, entrepreneurs, and individual leaders. We create a personalized coaching program built around breaking through your unique obstacles and achieving your specific goals — using a proprietary holistic framework with over a decade of proven success, customized to you.
Team Coaching
For teams within organizations ready to lead better together. Our non-judgmental approach creates the space for open communication and real connection — building clarity, authentic leadership, and stronger team dynamics that last.
AI Advisory
Most AI advisory starts with the technology. I start with your business. After 15 years coaching founders across industries, I know the real obstacles are rarely technical. We build what actually fits, not what worked for someone else.
Meet Fernanda.
I’ve worked in 9 business across 7 industries, from full-time employee, to entrepreneur several times over, to investor.
I have failed, felt stuck, and been uncertain.
Over the past several years, I've built AI into my own practice — and worked alongside clients across industries to do the same. Not as a technology initiative, but as a business one. The question I always start with isn't "which tools?" It's "what does this business actually need to run better?" The answer shapes everything.
I’ve experienced knowing that something was missing even when everything seemed great. I have felt not-enoughness and impostor syndrome.
My generalist approach in serving multiple industries, coupled with my strategic business thinking, problem solving, extensive learning and certifications, and willingness to be vulnerable, allows me to support & empower organizations and individuals. Together and supported with care, you too can break out of the status quo, design your own path forward to a life and business that feels authentic to you and makes a true impact.
I pride myself in creating the necessary safe containers for people to feel seen & heard and able to communicate and commit to take positive action towards personal and professional growth.
We’ve worked with…
What People Are Saying...
“Fernanda is an excellent coach that knows how to listen deeply, provides excellent challenges and is someone that genuinely cares. She helps you reflect on your trajectory,(life and career) possibilities and ways to improve and grow. I see her like a “business psychologist.”
— Michel S - Head of Strategy & Operations, Google Canada
“Initially, the introspection was difficult because of the vulnerability that goes along with it. (Remember the “Fernanda Effect”?!) I’m typically very private and it was hard for me to get past this when we first started working together. Going into it, I was also worried that I didn’t have enough hours in the day for work and now I was being asked to squeeze something else in. I don’t even recognize that person anymore. I now know better, thanks to you.”
— Laura A - MAS+
“Working with Foundfully has been eye opening. We have revisited our values & identified our vision for the future. We are communicating more openly, feel more connected as a team and slowly working towards greater alignment. Personally, I feel less reactive and a stronger leader for my team.”
— George W - Founder, Magnum Projects Ltd
Here’s how it works
Complimentary Chat
We start with a complimentary chat to define and determine some of your needs and wants while ensuring there is a mutual fit.
Self-Assessment
A clear set of directives, written self-assessments and the creation of a bespoke plan of action to help you embark on this journey.
Custom Coaching
Continuous support and communication, recurring analysis & assessments to ensure you are moving forward and on the right path towards your goals and desires.
